"Onlinereachout strategy in Email Marketing starts with the following reasearch:
Basic research on Industry Outlook, Insights & Facts of the Business, New Trends that are emerging in that field, The Buzz in the Industry about the product, Burning Issues, Spam, Deliverability.Online marketing is nothing but promotion of products or services via email.Email is a very versatile medium. Formats range from simple text to HTML & rich media. Content can be one-size-fits-all or highly customized.
Mail Marketing is one of the best online marketing activity to reach high volume of potential and non-potential customer.
Other Fact in Email Marketing are:
1. 82 percent of marketers will embrace e-mail campaigns to market to existing customers, compared with 74 percent in Previous years.
2. Forty-five percent (119 million) of Americans now use e-mail;95 million e-mail users in Europe holding about 200 million e-mail accounts
3. Eighty percent of e-mail marketing message responses come back within 48 hours, as compared with the 6-8 week period for traditional direct marketing methods.
4. The average cost per message of opt-in e-mail is $.10, significantly cheaper than telemarketing ($1.00-$5.00 per message) or direct mail ($.25-$4.00 per message).
5.E-mail marketing messages are sent at a cost of $3 to $5 per thousand while direct mailings cost $300 to $500 per thousand.
