"Online Reputation Management is executed to ensure that the image of a particular brand on the Internet remains positive. Search Engine Results Pages or SERPs are monitored with the hopes of suppressing negative mentions. It is the process of monitoring the general opinion of your brand or image and responding to these opinions to positively manage content. Reputation management is a component of eMarketing.
Online Reputation Management is a very labor intensive process. Any approach that is subtle and yet effective will take time, at least three months, before any progress is really seen. This includes many different strategies, which include social media such as:
• Blogging – Blogs that are updated every day
• Directory listings – Listing a website in directories using optimized keywords
• Direct reviews – Hiring someone to write good reviews of the company on websites
• Online publicity – Syndicated article writing, links, and banners
• Social networking – Posting pages on MySpace.com and Facebook.
Every plan should define reputation management, but it should also be unique to your business. What works for one company may not work for a different one, so be sure to keep your mind open, and accept that with a customized plan of attack, your reputation management will take some time to come to fruition.
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